Brand Identity Package

I will work with the client who has an concept for their brand (e.g. Client X wants to launch a candle line rooted in nature, intended for self care routines) to develop a visual identity. I can pitch moodboards and concepts for photography style, social media branding, and web design--concepts that the client can take to photographers, marketing managers, and web developers to execute. Client will be responsible for producing the actual product and/or lifestyle photography, social media marketing, and web development. Brand identity package can include: - Logo design - Color palette - Typography style - Brand guidelines - Social media concept moodboard - Photo style moodboard - Graphic icons (can be used on Instagram or website)